By Mike Dautner
XpressBuy, a commerce platform for marketers that enables Buy Buttons allowing customers to engage and purchase from any context, announced today its integration with four of the world’s largest e-commerce platforms.
Among them are Demandware, IBM WebSphere Commerce, Shopify, and Magento. XpressBuy is now available to an industry leading 30 percent of the Top 500 retailers.
“By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide,” the company stated.
XpressBuy is accessed by retailers through a level of functionality on top of already in-place e-commerce and m-commerce engines.
The platform designed by XpressBuy is highly scalable and is operable across various platforms including social media.
The real achievement of XpressBuy is the fact that it empowers marketers to create distinct product experiences that ultimately seek to increase audience engagement across marketing channels. This in turn allows users to purchase the products they want exactly when they want them.
Speaking personally, there have been many times when I had seen something in the bottom right of my screen, on whichever social media platform I was utilizing in that moment–that I really wanted to buy.
Unfortunately for myself and many others, if you click refresh or exit the page you often can’t remember the product name or even the retailer that sells the item. You are often left in utter frustration, and for good reason.
Among all of the junk that can tend to pop up on screens thanks to the magic of SEO, you finally saw something you would entertain the notion of purchasing—and you can’t remember what it was or where it was from. Great.
The people at XpressBuy are attempting to cut this problem down to size buy engaging customers directly through the screen in which they see the advertisement for a product.
In lieu of accessing the actual retailer’s main website, you can select specific product options, and pay right within the same social media platform or web page you are currently on.
“Unlike most Buy Button technology available today, XpressBuy is the ‘Open Choice’ for marketers seeking to include a Buy Button across a wide range of platforms – including mobile ads, content sites, social media, catalogs, messaging, email and SMS. Additionally, the retailer remains the merchant of record, so there is no risk of handing over critical customer relationships to a third party,” said Murali Subbarao, XpressBuy’s CEO and founder. “By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide.”