XpressBuy provides industry’s first solution for online retailers to offer customers the convenience of Visa Checkout via a buy button
Santa Clara, Calif. – Nov. 27, 2015 – XpressBuy, a commerce platform for marketers that enables customers to engage and purchase from any context, today announced that it has integrated Visa Checkout into its platform. The integration allows Visa Checkout customers to buy in the moment – via a Buy Button – without having to go to the retail site.
Visa Checkout, the online checkout service from Visa, allows customers to make purchases quickly and easily from their smartphone, tablet, laptop, or PC, with just a few clicks. Visa Checkout enables customers to store their card and address information in a secure account, so that they only need to enter a username and password at checkout. With Visa Checkout, customers can securely store and use any major credit and debit card brands, including Visa, MasterCard, American Express and Discover.
“As a leader in payments innovation, Visa is focused on both ‘Everywhere You Want To Be,’ and everywhere you want to buy,” said Sam Shrauger, senior vice president of Visa’s digital solutions. “With buy buttons becoming more and more ubiquitous online, the integration of Visa Checkout with the XpressBuy platform is a valuable enhancement to make it easier, and secure, for consumers to checkout.”
XpressBuy provides brands and retailers with a checkout solution that enables customers to seamlessly complete purchases at the time of discovery, while they are in purchasing mode, and from any platform, without having to be redirected to the retail site or app. This convenience can result in higher mobile conversion rates.
Visa Checkout can also help boost conversion rates. A report from comScore found that Visa Checkout shoppers convert to online buyers at a rate of close to 70 percent and were 22 percent faster completing the transaction compared to traditional checkout customers. A separate report by Millward Brown found that 96 percent of Visa Checkout customers said they felt secure making a purchase with Visa Checkout.
“We are excited to partner with Visa to expand the choices our customers have in their payment options,” said Murali Subbarao, XpressBuy’s CEO and founder. “Visa Checkout presents a valuable addition for brands, retailers and marketing partners, enabling them to enhance their checkout experience and successfully drive strong conversions while saving their customers valuable time. Brands and retailers can easily get started with XpressBuy now and leverage Visa Checkout with zero IT investment.”
For more information, please visit www.GetXpressBuy.com.
XpressBuy is an “in-context” Commerce platform powering buy buttons and minimizing friction for consumers to purchase at the moment of interest – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.
Finn Partners for XpressBuy