Archives: Press

Tavant Technologies Partners With Parlo to Transform Mortgage Conversations

SANTA CLARA, Calif., October 25, 2016 /PRNewswire/ —

Rethinking Lending Process by Automating Conversations Through Chatbots

tavant_parlo_partnership2

Tavant Technologies, America’s leading innovative mortgage technology company, and Parlo today announced a partnership that will enable Tavant’s customers to deliver improved mortgage qualification and loan servicing with the use of automated chatbot technology. Through the use of chatbots, borrowers will have the ability to get quotes, apply for a loan, as well as close and manage their loans. Borrowers can easily engage in a two-way conversation through messaging, fostering quicker service, with no wait times or frustrating calls to call centers.

Tavant is a leading mortgage technology company globally recognized for its innovative solutions. Parlo is an enterprise conversation platform for creating intelligent, contextual, automated response flows through one-to-one conversations in messaging channels that consumers use heavily such as Facebook Messenger. The partnership combines Tavant’s industry-leading technology solutions based on surround-and-extend philosophy, consulting services and data integration capabilities with Parlo’s cutting-edge chatbot enterprise platform to provide game-changing results for our customers.

The Parlo enterprise chatbot platform powers personalized conversations at scale through messaging. Parlo lets you create the perfect bot to automate conversations and tasks on major messaging apps-delighting consumers with every interaction. The integration with your organization’s enterprise systems pull content to create meaningful conversations, and the designer interface allows fast deployment of conversational experiences.

“Lenders seeking an edge in today’s digital wave of engaging with the consumer must implement modern communication technologies that deliver speedier follow-ups and superior consumer experiences,” said Mohammad Rashid, VP Mortgage Practice, Tavant Technologies. “Parlo is at the leading edge of this wave to transform the way firms interact with their consumers.”

“To satisfy consumers’ expectations and deliver meaningful business results to a lender, enterprise chatbots need to have solid back-end integration to the lending systems, and enable conversations from start-to-finish in the life of a loan. Tavant and Parlo are committed to making this happen, which makes this a great partnership,” said Murali Subbarao, Founder and Chief Executive Officer, Parlo. “Together, we will enable lenders to reach their full potential and better service their consumers through conversational engagement.”

For more information, please visit http://www.tavant.com/lending and https://parlo.io

About Parlo

Parlo™ is a chatbot platform that enables brands to operate smarter bots for engaging conversations. Parlo helps digital media marketers create brand experiences that delight consumers in messaging apps. Through Parlo, consumers can chat with brands 24/7 to access information, make purchases and seek support.

Find Parlo on LinkedIn and on Twitter.

About Tavant Technologies

Headquartered in Santa Clara, California, Tavant Technologies  is a specialized software solutions & services provider that provides impactful results to its customers across North America, Europe, and Asia-Pacific. Founded in 2000, the company employs over 2000 people and is a recognized top employer.

As a key solutions provider to the Consumer Lending industry, Tavant has demonstrated expertise in helping mortgage firms convert more leads, cut costs and retain borrowers.

Find Tavant Technologies on LinkedIn and on Twitter.

Media contact:
Vibhor Mishra
Tavant Technologies Inc.
+1 (408) 519-5400
vibhor.mishra@tavant.com

Ryan Helmstetler
Parlo
+1 (415) 988-0372
ryan@parlo.io

SOURCE Tavant Technologies

Parlo Helps Texas Pete Customers Explore and Share Recipes

Parlo launches first Facebook Messenger chatbot for Texas Pete

Santa Clara, Calif. – October 18th, 2016 – Parlo, a chatbot platform that enables brands to create chatbots for popular messaging apps, today launched their first chatbot for Texas Pete. Texas Pete is the first consumer package good company to launch a bot for sharing recipes and product information. Texas Pete customers will be able to explore and share Texas Pete recipes on their mobile devices with a few taps in Facebook Messenger.

“We know that our customers expect to have information at their fingers, we want to be where our customers are spending their time, therefore we believe in continued innovation to meet their expectations,” said Glenn Garner, Chief Marketing Officer of T. W. Garner Food Company. “We want our customers to explore and share exciting ways to use our sauces.”

Customers can engage with the Texas Pete bot by simply sending a message via Facebook Messenger to Texas Pete. Parlo plans to add more features, including the ability to save recipes, locate a Texas Pete retailer, send coupons, promote products, and more.

“We are living in an ‘on-demand’ society. Customers expect brands to be reachable anytime and provide information immediately on  request”, said Murali Subbarao, Founder and CEO of Parlo. “Messaging apps give brands the opportunity to speak to thousands of their customers at once. Parlo automates and personalizes these conversations for each individual and we are delighted to bring this to Texas Pete customers.”
Collectively, messaging apps have  over three billion active monthly users worldwide. Facebook Messenger alone accounts for 1 billion of those users. Parlo aims to become the go-to enterprise platform for brands to create diverse chatbots for content, commerce, and customer support.

To check out the Texas Pete bot, click here
For more information, please visit www.parlo.io


About Parlo

Parlo™ is a chatbot platform that enables brands to operate smarter bots for engaging conversations. Parlo helps digital media marketers create brand experiences that delight consumers in messaging apps. Parlo has integrated with leading ecommerce companies and critical enterprise systems. Through Parlo consumers can chat with brands 24/7 to access information, make purchases and seek support.


About TW Garner Food Company
Founded in 1929, four members of the Garner family began selling their sauce to consumers and restaurants in the Winston-Salem area. The family-owned and operated company has since grown into one of America’s leading sauce brands among consumers who purchase Texas Pete® at retailers and use the sauces at restaurants, within the military, and at other venues.


Media contact:

Ryan Helmstetler
Director, Marketing and Sales
ryan@parlo.io
(415) 988-0372

 

 

XpressBuy Adds Visa Checkout to Simplify Checkout Process

XpressBuy provides industry’s first solution for online retailers to offer customers the convenience of Visa Checkout via a buy button

Santa Clara, Calif. – Nov. 27, 2015XpressBuy, a commerce platform for marketers that enables customers to engage and purchase from any context, today announced that it has integrated Visa Checkout into its platform. The integration allows Visa Checkout customers to buy in the moment – via a Buy Button – without having to go to the retail site.

Visa Checkout, the online checkout service from Visa, allows customers to make purchases quickly and easily from their smartphone, tablet, laptop, or PC, with just a few clicks. Visa Checkout enables customers to store their card and address information in a secure account, so that they only need to enter a username and password at checkout. With Visa Checkout, customers can securely store and use any major credit and debit card brands, including Visa, MasterCard, American Express and Discover.

“As a leader in payments innovation, Visa is focused on both ‘Everywhere You Want To Be,’ and everywhere you want to buy,” said Sam Shrauger, senior vice president of Visa’s digital solutions. “With buy buttons becoming more and more ubiquitous online, the integration of Visa Checkout with the XpressBuy platform is a valuable enhancement to make it easier, and secure, for consumers to checkout.”

XpressBuy provides brands and retailers with a checkout solution that enables customers to seamlessly complete purchases at the time of discovery, while they are in purchasing mode, and from any platform, without having to be redirected to the retail site or app. This convenience can result in higher mobile conversion rates.

Visa Checkout can also help boost conversion rates.  A report from comScore found that Visa Checkout shoppers convert to online buyers at a rate of close to 70 percent and were 22 percent faster completing the transaction compared to traditional checkout customers. A separate report by Millward Brown found that 96 percent of Visa Checkout customers said they felt secure making a purchase with Visa Checkout.

“We are excited to partner with Visa to expand the choices our customers have in their payment options,” said Murali Subbarao, XpressBuy’s CEO and founder. “Visa Checkout presents a valuable addition for brands, retailers and marketing partners, enabling them to enhance their checkout experience and successfully drive strong conversions while saving their customers valuable time. Brands and retailers can easily get started with XpressBuy now and leverage Visa Checkout with zero IT investment.”

For more information, please visit www.GetXpressBuy.com.

About XpressBuy

XpressBuy is an “in-context” Commerce platform powering buy buttons and minimizing friction for consumers to purchase at the moment of interest – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.

Media contact:

Danni Rattanasamy
Finn Partners for XpressBuy
danni.rattanasamy@finnpartners.com
(415) 692-3059

XpressBuy Launches on Four Major Commerce Platforms Including Demandware and IBM WebSphere; Brings Buy Buttons to 30 Percent of Top 500 Retailers

XpressBuy Launches on Four Major Commerce Platforms Including Demandware and IBM WebSphere; Brings Buy Buttons to 30 Percent of Top 500 Retailers

Marketers can now create distinct product experiences that increase audience engagement, spur in-context purchases and deliver six times higher conversion rates across marketing channels

Santa Clara, Calif. – Aug. 12, 2015 – XpressBuy, a Commerce platform for marketers that powers Buy Buttons and enables consumers to engage and purchase from any context, today announced integration with four of the world’s largest e-commerce platforms, including Demandware, IBM WebSphere Commerce, Shopify and Magento. Through these relationships, XpressBuy is now available to an industry-leading 30 percent of Top 500 retailers.

XpressBuy setup for retailers is achieved through a simple layer of functionality on top of existing e-commerce and m-commerce engines. The platform is highly scalable and works across many different platforms including social, mobile, Web and more. The ubiquity of XpressBuy empowers marketers to create distinct product experiences that increase audience engagement across marketing channels, and allows users to purchase the products they want when they want them. This is oftentimes during short, bursty moments on mobile, satisfying user wants and needs without redirecting the user to the mobile retail website or mobile app, in turn delivering higher mobile conversion rates.

“Unlike most Buy Button technology available today, XpressBuy is the ‘Open Choice’ for marketers seeking to include a Buy Button across a wide range of platforms – including mobile ads, content sites, social media, catalogs, messaging, email and SMS. Additionally, the retailer remains the merchant of record, so there is no risk of handing over critical customer relationships to a third party,” said Murali Subbarao, XpressBuy’s CEO and founder. “By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide.”

All four new XpressBuy partners benefit from a decisive tool that enables their customers to bolster their e-commerce strategy via the ability to dynamically activate commerce experiences anywhere – a necessary feature in the evolving and competitive digital commerce space. Furthermore, the ability to access engagement data from all product interactions, anywhere a user views the product, is another XpressBuy strong suit.

For more information, please visit www.GetXpressBuy.com.


About XpressBuy
XpressBuy is an “in-context” Commerce platform that powers buy buttons and minimizes friction for consumers to purchase from an ad at the moment of interest – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.

XpressBuy Launches New eCommerce Initiative

PYMNTS.com

XpressBuy, an eCommerce platform for marketers focused on “Buy Buttons,” said on Wednesday (Aug. 12) that it is integrating with some of the largest global eCommerce platforms.

In the press release detailing the new relationships, the company said it was linking up with four eCommerce partners, including IBM WebSphere Commerce, Shopify, Magento and Demandware. XpressBuy also said that through these partnerships the company has expanded its global reach to be available to about 30 percent of Top 500 retailers, a penetration rate it termed in the release as “industry-leading.”

Through the company’s business model, XpressBuy said its setup with retailers is designed with “a simple layer” of functionality that sits on top of firms’ existing eCommerce and m-commerce operations. The platform itself can extend across social, mobile and Web operations as the retailer looks to scale alongside business growth or new initiatives.

This setup, XpressBuy said, is ideal for satisfying customer demands across marketing channels, especially in “short, bursty moments on mobile.” In fact, the company stated, conversion rates using the platform are notably high – as much as six times higher than would be seen using other marketing and conversion efforts.

In the Wednesday statement detailing the new partnerships, Murali Subbarao, the company’s CEO and founder, stated, that “unlike most Buy Button technology available today, XpressBuy is the ‘Open Choice’ for marketers seeking to include a Buy Button across a wide range of platforms – including mobile ads, content sites, social media, catalogs, messaging, email and SMS.”

“Additionally,” the executive continued, “the retailer remains the merchant of record, so there is no risk of handing over critical customer relationships to a third party. By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide.”

XpressBuy Announce Launch on Four Major Commerce Platforms

paymentweek.com

By Mike Dautner

XpressBuy, a commerce platform for marketers that enables Buy Buttons allowing customers to engage and purchase from any context, announced today its integration with four of the world’s largest e-commerce platforms.

Among them are Demandware, IBM WebSphere Commerce, Shopify, and Magento. XpressBuy is now available to an industry leading 30 percent of the Top 500 retailers.

“By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide,” the company stated.

XpressBuy is accessed by retailers through a level of functionality on top of already in-place e-commerce and m-commerce engines.

The platform designed by XpressBuy is highly scalable and is operable across various platforms including social media.

The real achievement of XpressBuy is the fact that it empowers marketers to create distinct product experiences that ultimately seek to increase audience engagement across marketing channels. This in turn allows users to purchase the products they want exactly when they want them.

Speaking personally, there have been many times when I had seen something in the bottom right of my screen, on whichever social media platform I was utilizing in that moment–that I really wanted to buy.

Unfortunately for myself and many others, if you click refresh or exit the page you often can’t remember the product name or even the retailer that sells the item. You are often left in utter frustration, and for good reason.

Among all of the junk that can tend to pop up on screens thanks to the magic of SEO, you finally saw something you would entertain the notion of purchasing—and you can’t remember what it was or where it was from. Great.

The people at XpressBuy are attempting to cut this problem down to size buy engaging customers directly through the screen in which they see the advertisement for a product.

In lieu of accessing the actual retailer’s main website, you can select specific product options, and pay right within the same social media platform or web page you are currently on.

“Unlike most Buy Button technology available today, XpressBuy is the ‘Open Choice’ for marketers seeking to include a Buy Button across a wide range of platforms – including mobile ads, content sites, social media, catalogs, messaging, email and SMS. Additionally, the retailer remains the merchant of record, so there is no risk of handing over critical customer relationships to a third party,” said Murali Subbarao, XpressBuy’s CEO and founder. “By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide.”

 

Heeding XpressBuy’s ‘Call to Commerce’

Pymnts.com

Contextual commerce is the “next big thing” in payments as innovators create ways for consumers to scratch their buying itch — the moment they feel it. Murali Subbarao, CEO and Founder of XpressBuy, tells MPD CEO Karen Webster how they are taking buy buttons to a whole new level by commerce-enabling mobile and online ads. Can this transform both retail and the ad business in one fell swoop?

“What we realized is when a user sees a product it’s really a micro moment, where they may want to just know something about the product, such as see a quick review of it or see images, or they may want to find out if it’s available at a local store. Buying is not necessarily the only thing they want to do,” Subbarao explained.

In a time when research shows the American consumer has shorter attention span than that of a goldfish (10 seconds), Subbarao said consumers must be offered more than just an option to buy in order to spur engagement.

By capitalizing on that “goldfish moment,” which is where XpressBuy has found its niche.

XpressBuy’s commerce platform allows marketers to power buy buttons that aim to create distinct product experiences. What makes XpressBuy a bit unique is the “call to commerce” that they enable inside a more traditional marketing channel like an ad. Instead of a button that clicks through to a brand’s website, XpressBuy powers a buy button that enables a transaction to happen without having the consumer leave the page they are on when the ad is presented.

Through recent partnerships with various global eCommerce platforms, such as Demandware and IBM WebSphere Commerce, XpressBuy is available to power those calls to commerce for nearly 30 percent of Top 500 retailers.

By connecting with the core API systems of retailers, the XpressBuy commerce platform works with retailers and marketers to customize the information provided to consumers to build a more memorable product experience.

XpressBuy aims to show that supplementing the buy button with meaningful information to the consumer while they are “in the moment” can result in increased conversion rates for retailers. In fact, according to the company, conversion rates using the platform are notably higher than what would be seen using other marketing and conversion efforts.

Subbarao found that six times more transactions per retailer were taking place within an hour for in-the-moment conversions using XpressBuy, compared to conversions requiring consumers to go to a retailer’s website.

“It’s about creating an experience around the product, which now includes buying to create a much richer engagement,” Subbaro responded.

Then there’s, of course, the data. XpressBuy can also help marketers better serve their retail partners by utilizing XpressBuy’s data and analytics to make more accurate decisions about where advertising efforts should be focused.

The XpressBuy platform is able to track and show detailed conversion information, such as the devices consumers are using, which reference sites brought them to a page and even their geolocation. Subbarao said data is also gathered across the entire collection of a retailer’s products, allowing marketers to see which products are performing best and on what channels. This insight can help to make decisions about when to modify or replace products that may not be performing well in certain places.

This level of detail can be valuable in fine-turning marketing programs to track the true conversion rates taking place, which, as Subbarao points out, is “where the payments comes in.”

XpressBuy has its sights set on making big moves within the payments ecosystem to close that loop with a yet to be made public integration into 100 million mobile wallets. Subbarao confirmed XpressBuy is working with a payments company to not only tap into wallets, but also processing capabilities. This would position that particular player to extend its reach to the customer much earlier on and have a “unique placement” as the payment of choice.

XpressBuy also aims to facilitate a more automated process for creating rich product experiences for various product combinations and collection in the future based on its own real-time analytics.

“Today’s approach is either manual, marketers assemble things one by one by putting together the graphics and messages, or it’s programmatic, where they take they stock information and it’s pretty bland in terms of how the retargeting business works. We want to make it much richer and much more dynamic.”

XpressBuy, PocketMath Partner to Extend In-Ad Payments

BY  

JUN 24, 2015 10:33am ET

Adding a payment mechanism to online advertising is becoming a popular way to close the conversion gap between mobile shopping and purchasing.
“Today if you look at consumer screen time, more than 50% is on a mobile device,” said Murali Subbarao, CEO of XpressBuy, an advertising commerce platform that allows buy buttons to be inserted directly into online ads. XpressBuy on Wednesday announced a partnership with self-service mobile advertising company PocketMath, which will offer the XpressBuy API to its retail clients.

The companies hope to address the lack of conversion between mobile shopping and payment by locating the payment experience closer to the shopping. On retailer sites, 60% of traffic comes from smartphones and tablets, according to comScore, Inc. But only 15% of orders are initiated from these devices.

“While [consumers are] in the mobile device … they look at products from a variety of different places. If you wanted to buy you’d have to leave the site you were on to go to the retailer’s site,” said Subbarao.

This adds substantial friction to the experience, especially when consumers are perusing their social media feeds or consuming content on a publisher’s site.

That’s where XpressBuy and other payment companies that move payments near advertising and other shopping content—such such as Zooz, Koupah and Banno—see opportunity.

To make payments with XpressBuy, customers tap the buy button and enter their zip code. Because XpressBuy has partnered with mobile network operators, personal information such as name and address can be obtained from those providers. XpressBuy works with AT&T, T-Mobile and Sprint. If the information is correct, consumers then input their payment card details and verify the transaction. After the transaction is initiated, the consumer can use the mobile device’s “back button” to return to the initial site.

“On the merchant side, they see a higher return on investment,” said Subbarao, contending XpressBuy delivers six times the conversion rate of traditional click-through advertisements.

More than 450 retailers, over a wide range of verticals including electronics, clothing and pet supplies are already using XpressBuy. The company is aggressively going after new merchants, hoping to have more than 10,000 retailers enabled by the end of the year.

“During the shopping journey a consumer may be looking at a product outside the retailer’s site, such as a promotion or a recommendation by a friend on social media or within a review,” Subbarao said. Because the buy button can be placed anywhere, from Twitter to emails to SMS text messages, XpressBuy allows consumers to act on impulse.

The average purchase price when XpressBuy is enabled on performance advertising platforms is $187; on Facebook, which also has a buy button, the average purchase price is around $50, said Subbarao. Facebook would not comment on Subbarao’s assertion.

XpressBuy is currently talking with several mobile wallet providers in an effort to enable more payment methods at checkout.

XpressBuy takes a percentage fee of each transaction and charges for the data it provides to the merchant. Retailers either pay XpressBuy directly or the fee is bundled into the cost of the advertising platform they use.

PocketMath Deal Bolsters XpressBuy’s Push for Multiplatform Buy Buttons

www.digitaltransactions.net 

By John Stewart

While social networks like Facebook, Twitter, and Pinterest develop so-called buy buttons for the ads they sell, third-party developers are looking at extending the same technology across not only social networks but apps, mobile sites, and even emails.

One of the most aggressive of these developers, Santa Clara, Calif.-based XpressBuy Inc., has recruited 450 retailers since its launch two years ago and projects it will have 10,000 signed up by the end of 2015. Furthering that ambition is a deal it announced on Wednesday with Austin, Texas-based PocketMath, one of the largest self-serve, real-time mobile ad networks in the country, to make its buy buttons available to PocketMath advertisers.

PocketMath claims to serve up more than 20 billion ad impressions on at least 4 million outlets each day. “Now we’re ready for prime time,” Murali Subbarao, chief executive and founder of XpressBuy, tells Digital Transactions News.

Buy buttons are taking on urgency now that major social networks, as well as Google Inc., are testing or at least working on them. The buttons, which let consumers purchase an advertised product on the spot with as few clicks as possible and without leaving the host medium, are seen as a way to induce retailers to spend more on ads by generating buyers and, equally important, buyer data.

But now XpressBuy hopes to take the idea further by embedding its “Buy Now” buttons in ads in just about any mobile or desktop context, including the social networks themselves if that’s where client advertisers want to go. Indeed, Subarrao claims his technology can increase average conversion rates by a factor of six.

That may seem high, but the idea is that buy buttons can capture purchases at the instant the consumer is attracted to the product and in the mood to buy, before distractions set in. “The claims are completely believable,” says Yory Wurmser, retail/e-commerce analyst at New York City-based researcher eMarketer Inc. “The more you can reduce the friction, the more the boost to conversion rates.” The firm forecasts that advertisers will spend slightly more than $100 billion in 2016 for ads on smart phones and tablets.

With XpressBuy, consumers can review the full panoply of product photos and information, including colors and sizes, when they click the button. Once the consumer has made her choice, the technology also links with digital wallets—though not yet Apple Pay—to garner payment credentials.

While the buyer never leaves the host medium, XpressBuy connects via application programming interfaces with the merchant’s site to pull in product information, check inventory, and, if need be, display the retailer’s checkout page for payment. “If [the product] is out of stock, we show it’s no longer available,” says Subbarao. “We’re able to post that data in real time.”

Retailers that activate XpressBuy, he adds, can then “use it anywhere.” Integrating the APIs takes about an hour, and advertisers can have the system running in as little as a day, Subbarao estimates.

XpressBuy relies in part on technology developed at a prior company called Billeothat Subbarao founded in 2006. Billeo, which focused on card-based online bill payment, early on developed software that automatically filled in passwords and card credentials and stored payment-confirmation pages for users. “XpressBuy is a spinoff of that platform,” Subbarao says.

The company charges advertisers anywhere from 2% to 5% on each conversion as well as a separate fee for data provided on each transaction. In partnerships with ad platforms like PocketMath, XpressBuy bundles its fee with that of the platform.

That could amount to more than double the transaction fee online merchants already pay for card acceptance, but Subbarao argues XpressBuy offers advantages advertisers won’t get from buy buttons offered by social networks. With XpressBuy, advertisers rather than the social network remain the merchant of record on each transaction, he points out. The company also is “agnostic” as to wallets, he says, whereas social networks or search engines might offer a proprietary wallet that customers may feel reluctant to use. And, he stresses, XpressBuy’s buy buttons, once created, can be used across multiple mobile and online media, not just within a particular social network. Advertisers “get a lower cost per sales and a higher [return on investment],” he argues.

Some payments experts like this proposition. Buy buttons “are the wave of the future in terms of closing the loop between advertising and buying,” notes Rick Oglesby, a senior analyst with Centennial, Colo.-based consultancy Double Diamond Group.

Companies like XpressBuy, he adds, are in a strong position. “The downside [with XpressBuy] for the retailer is, you’d prefer the consumer buy on your site with your own consumer enrollment,” he says. “That said, you’re not going to give up sales for that.”

Equally, social networks would prefer that consumers use their proprietary buy buttons. “But they’re not going to turn away any advertisers,” says Oglesby.

XpressBuy and PocketMath Announce Partnership

Santa Clara, Calif. – June 24, 2015XpressBuy, an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase from an ad at the moment of interest, today announced a partnership with PocketMath, the world’s largest self-serve mobile advertising platform. Now brands and retailers can use PocketMath’s self-service demand side platform (DSP) to serve XpressBuy-enabled mobile ads.

“The fact that XpressBuy lets consumers purchase directly from a mobile ad – without being redirected to the merchant’s website – will cause a definitive spike in ROI for PocketMath customers,” said Casey Grooms, co-founder of PocketMath. “Furthermore, the deal gives PocketMath a distinct competitive advantage when customers need to see a clearer line between ads and conversions.”

eMarketer predicts advertisers will spend just over $100 billion to place ads on smartphones and tablets in 2016, representing half of the entire digital ad market for the first time. XpressBuy and PocketMath have the power to translate more of this spend into revenue than any other solution on the market.

PocketMath helps businesses execute highly targeted marketing campaigns that connect advertisers to their ideal audiences worldwide. Powered by its in-house technology and the concept of real-time bidding (RTB), businesses can use PocketMath to buy advertising opportunities on mobile devices through the programmatic trading of ads.

XpressBuy quickly monetizes ads based on in-the moment trends and consumer desire, delivering six times the average conversion rate of traditional mobile ads. The platform creates new sales and purchasing opportunities based on the right price, time, discount, recommendation, or any combination of factors.

Other XpressBuy benefits include quicker completion of the customer shopping journey; enriched overall value of a retailer’s commerce platform; and suitability for both retargeting and display targeting campaigns. Most importantly, XpressBuy ensures business-as-usual for brands and retailers with zero changes to the website, order fulfillment or the e-commerce platform.

“XpressBuy is especially effective with mobile ads because it supports a transactional pace more in line with the speed at which consumers commonly perform tasks on their smartphones,” said Murali Subbarao, XpressBuy’s founder and CEO. “Now the world’s most popular brands and retailers can connect with buyers in moments when they’re most likely to purchase and with the technology to convert them on the spot.”

For more information, please visit www.GetXpressBuy.com.

About PocketMath

PocketMath helps businesses connect to their ideal audience by making it easy to buy mobile advertising opportunities, all in real time. Providing an easy to use self-serve experience built on its proprietary technology, PocketMath offers 30 billion ad opportunities spanning 250 countries that businesses can leverage to execute highly targeted marketing campaign. A technology company first and foremost, PocketMath’s team is located across major cities in the US, London, India, Australia and Singapore. Find out more here.

About XpressBuy

XpressBuy is an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase within an ad at the moment of interest – anytime, anywhere and across platforms. For retailers, XpressBuy is an easy-to-set up layer on their existing e-commerce and m-commerce engines that delivers six times the conversion rates of traditional click-through advertising. XpressBuy’s secure cloud architecture supports massive operational scale and enriches the overall value of a merchant’s e-commerce and m-commerce technology investment. In addition to these business advantages, XpressBuy captures data that reflects both purchase intent and purchase preference. Click here for more information.

Media contact:

Danni Rattanasamy
Finn Partners for XpressBuy
danni.rattanasamy@finnpartners.com
(415) 692-3059

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